What is a bogcast and how do you do blogcasting for business? Our guide explains what a blogcast is and the things you need to do for successful blogcasting.
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Let’s blend it! With blogcasts, a mixture of blog and podcast that makes blogs audible anywhere, anytime. Whether with headphones in the subway or Alexa in the kitchen while cooking: content marketing is practically going.
The blogs of large companies are currently being revolutionized by blogcasting. The implementation is so simple that everyone can follow this trend. But what’s the difference between blog and podcast? How do you actually do blogcasting for business? And what is needed so that readers as listeners can access information anywhere?
A content marketing blog is already commonplace in most companies. Suitable topics or exciting products are presented, interested customers can follow all the news of the company and from a SEO perspective these blogs also lead to a good Google ranking.
From a user perspective, however, you are overloaded with content and there is not enough time to look at interesting topics intensively. The blogcast offers the solution to this problem! Whether driving a slalom, tidying up the office or fitness on the cross trainer, the content marketing blog is now made audible.
A mix of blog and podcast
The blogcast should not be confused with the podcast, even if it serves as the namesake. While the podcast is a conversation between at least two people, the blogcast, on the other hand, is a text presented by one person. This text could also have been published as a blog post. Thus, the blogcast is usually shorter than a podcast and is thematically structured by the previous editorial team.
Blogcasting instead of blogging?
As with any novelty, panic could arise: Will the blogcast replace the blog? Not at first, but the blogcast will revolutionize the blog. Websites will surely still need a content marketing blog to rank well with Google and not to disappoint their regular readers, so it is important to know how to do blogcasting for business. But for those who can no longer read everything but prefer to listen to articles while jogging or driving, the blogcast serves as an additional function.
Since the same texts can be used for the blogcast as for the blog, only the technical implementation needs to be considered.The market for audio content is growing steadily, and not just in the audio book area. Usage times are longer because everything has to be consumed everywhere. Audio content is particularly useful on the go. And who likes to run against the lamppost while reading on a smartphone.
Five things you need for your blogcast:
- Branding: The blogcast should have an intro and an outro so that it is recognizable.
- Voice: The speaker should have an empathic lecture voice . By using the same voice on different recordings, listeners can build a relationship with the person.
- Regularity : Regular edttions give the blogcast a routine that listeners can rely on.
- Technology: In order for the blogcast to be heard well and to produce a professional effect, one should invest in good sound quality: the right microphone should be bought or maybe even a recording studio hired.
- Distribution: The blogcast is best found on the associated content marketing blog. But other platforms, such as Spotify or Amazon Music, are also worth considering. The advantage of these platforms is that they can also make the content available offline and the target group, who is already a podcast or blogcast, can be reached directly.
Blogcasts in the world of voice control
Even though households with Alexa and Google Home are still limited, it can be expected that this will change greatly in the next few years and voice control will become more and more popular and relevant. At the moment, the content would still be missing. This can be counteracted by dubbing the content marketing blogs, i.e. creating blogcasts. Then, when shopping, Alexa may ask: “Would you like to hear an article about this product?” Incidentally, it is now very easy to have your own Alexa skill programmed.
Your company anytime, anywhere with blogcasting
Whether jogging, traveling by train or on an e-scooter on the way to work: content should no longer only be readable, but also audible. This will also benefit not only everyone who no longer has time to read, but also people with visual impairments.
With blogcasting, companies can finally reveal the hidden potential of their content marketing blogs. All that needs to be done is to create, speak, set to music, host and integrate the contribution on the website. It is then distributed across the various platforms. Or a blogcasting agency is commissioned to do all the individual steps and to adapt them specifically to your company.
