Tech/Software

How to use artificial intelligence AI for business growth

AI for business

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This guide outlines the factors and potential in using AI for business growth, profitability and market predictions.

Artificial intelligence AI for business empowers corporate sectors with highly sophisticated technologies to reduce human effort. But regarding AI for business as one technology is a mistake, as it is an intricately interwoven web of various technologies. These technologies combine to fulfill many functions, freeing up human resources from mundane and repetitive tasks.

The rapid developments in AI for business applications manifest how far humankind has come in its quest to yield power and precision. AI offers immense potential to accelerate business growth, boost profitability, and, most importantly, predict the future.

Using AI for business

We explore the role and abilities of artificial intelligence in propelling businesses toward success.

Future Forecasting & Analysis

AI grants businesses the power to predict the future and plan accordingly. Companies worldwide struggle against market fluctuations, economic downturns, political turmoil, and consumer dissatisfaction. AI for business and machine learning algorithms offer leaders accurate roadmaps to overcome obstacles deterring their success and growth.

AI applications crunch large volumes of data, processing and analyzing data sets to deliver actionable insights. The insights allow C-suite executives to make decisions that ensure profitability, growth, and revenue generation in the future.

Suppose a business is mulling over two different product designs for an upcoming launch. In that case, AI applications can generate valuable insights to examine profitability trends for both options. The ability to forecast the future and analyze emerging trends empowers businesses with tools to evade losses and ensure profitability.

It facilitates accurate and growth-focused decision-making to avoid loopholes and embark on a trajectory of success. Predictive analysis is by far one of the most dynamic applications of artificial intelligence in business decision-making and future-proofing strategies. However, without the familiarity and specialized skills, companies cannot hire the power of AI for business.

Therefore, organizations must engage AI specialists and experts with highly marketable skills to harness the power of sophisticated technologies. These experts process, analyze, and visualize data using AI-driven technologies to help executives seize lucrative opportunities.

The Age of Automation

Automation is undoubtedly the most groundbreaking innovation of the ongoing decade, and it continues to advance and innovate. There’s no industry or sector worldwide that remains immune to the power of automation. So, what is automation when it comes to AI for business? It’s the use of machine learning algorithms and robotics to automate mundane and repetitive tasks.

For instance, accountants no longer have to fill lengthy ledgers and balance statements with basic calculations. Instead, small businesses can delegate these tasks to accounting software while accountants focus on financial forecasting and strategizing.

Likewise, marketers don’t have to chase after every customer who filled a cart and abandoned it upon exiting the website. Instead, marketers can automate lead generation to encourage existing and new customers to shop with the brand. 

Automation frees up human intelligence from repetition and trivial everyday tasks that drive attention away from core operations. As a result, today’s leaders and their teams can achieve creativity and innovation by brainstorming new ideas and solving complex problems. Automation truly positions companies on the path of excellence by eliminating the possibilities of human errors.

Ensuring Customer Satisfaction

Consumers are the most influential stakeholders impacting and impeding a company’s growth and profitability. Dissatisfied consumers are unlikely to return and are highly likely to spread negative publicity through word-of-mouth marketing. Luckily, AI for business applications allow brands to ensure customer satisfaction in more ways than one.

You see, modern-day consumers demand personalized and conversational advertising. They connect with brands that understand their underlying wants and preferences and offer tailored experiences. This trend of personalization stems from the popularity of streaming and retail giants like Netflix and Amazon. These platforms rely on AI algorithms to identify user preferences and tailor experiences accordingly.

Users demand the same level of efficiency and personalization from all retail and service-based experiences. And AI is there to deliver customization by predicting consumer demands to enhance product development and marketing endeavors. That’s not all. AI for business also assists with customer service with the advent of AI-powered chatbots.

AI chatbots are undoubtedly the most groundbreaking application of machine learning in the e-commerce arena. Unlike humans, chatbots can access consumer history within seconds to present highly relevant and personalized results. These bots can hold animated conversations, address queries, and assist customers as personal shoppers.

Mitigating Risks & Losses

Businesses suffer from uncertainty, and AI for business eliminates this constraint to empower companies with tools to mitigate risks. Companies rely on AI applications for protection against data theft, financial security, corporate espionage, and product failures. A vast host of sophisticated technologies are deployed to reduce the cost of losses and enhance profitability.

Essentially, AI-driven data analysis prepares businesses for all seen and unforeseen events to cultivate corporate resilience. Companies can tailor their offerings to ongoing industry and global trends, capitalizing on demand surges and supply shortages. Leaders cannot obtain such insights from manual solutions and data visualizations. The computational power of AI-based solutions is groundbreaking, provided companies have specialized skillsets to harness this power.

AI for business management: examples

  • Spam filters.
  • Smart email categorization.
  • Voice to text functions.
  • Smart personal assistants like Siri, Cortana, and Google Now.
  • Automated responders and online customer support.
  • Process automation.
  • Sales and business forecast.
  • Security surveillance.
  • Smart devices that adjust based on behavior.
  • Automated information, especially for data-driven industries (for example, financial services or e-commerce).

AI in eCommerce: examples

  • Smart searches and relevancy features.
  • Personalization as a service.
  • Product recommendations and purchase predictions.
  • Fraud detection and prevention for online transactions.
  • Dynamic price optimization based on machine learning.

AI in marketing: examples

  • Recommendations and content curation.
  • News customization.
  • Pattern and image recognition.
  • Language recognition: to digest unstructured customer and sales prospect data.
  • Real-time optimized offers and ad targeting.
  • Data analysis and customer segmentation.
  • Social semantics and sentiment analysis.
  • Automated web design.
  • Predictive customer service.

Wrapping up

There are many ways that artificial intelligence and machine learning are used behind the scenes to impact our everyday lives, to support business decisions, and to streamline operations at some of the world’s leading companies.

Artificial intelligence has a limitless potential to boost business growth and profitability, and it continues to undergo dynamic advancements. AI applications are rapidly penetrating every industry and sector, and no business remains immune to its influence. Companies that are neglecting AI adoption have much to lose, specifically small companies with minimal resources.

You see, AI empowers small and medium-scale enterpriseswith the resources and computational power to compete against large corporations. It all boils down to harnessing AI for business and finding applications that serve your organization’s ambitions.