Fake Checks, Fashion/Style

How to tell fake vs genuine Levi’s jeans

fake vs genuine Levi’s jeans

What are the best ways to tell fake vs genuine Levi’s jeans? Our guide shows you the clues, so you can avoid the counterfeiters.

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The Levi’s brand stands for innovation and quality. The products are mainly known for their stability and durability. This is also symbolized by the logo created in 1886, which can still be found on the 501® jeans. In the middle of the logo is a pair of jeans that can withstand the pulling power of two horses. The 501 is the original model of the jeans and is still very popular today, which is why there are also many counterfeits on the market.

Ways to tell fake vs genuine Levi’s jeans

The Levi’s brand

The company was founded in 1853 by Levi Strauss. Levi Strauss developed the first blue jeans in 1873 and patented them. Even today, Levi’s is one of the most popular jeans brands and the 501® jeans is the most famous and most worn jeans model in the world. In addition to jeans, Levi’s products include accessories, underwear and outerwear, such as T-shirts or denim jackets. The iconic fashion brand also offers handbags, backpacks, purses and many other leather goods.

Levi Strauss & Co. is one of the most famous and world-leading trading companies for jeans pants, which is why many Levis counterfeits are also offered. How to recognize a real Levis jeans will tell you by the following authenticity features of an original Levis 501 jeans.

Levi/s Jeans Button

fake vs genuine Levi’s jeans

The silvery trouser button is one of the best ways to tell fake vs genuine Levi’s jeans. It is printed on the front with: Levi Strauss & Co S.F. Cal. The back has usually embossed a three-digit number (formerly single digit number).

Rivets for special stability

fake vs genuine Levi’s jeans

Levi’s jeans owe their special stability above all to the high-quality copper rivets. The rivets of an original Levi’s jeans have an embossing on both sides. Check if “L S & Co – SF” is visible on the rivet. If there is no embossing, but the surface is smooth, this is an indication of a forgery. An original Levi’s jeans has six rivets on the front of the jeans. These are located on the pockets: four on one side (mostly on the right) and two on the other.

Levis Label

fake vs genuine Levi’s jeans

Each Levis jeans carry a label (tag) at the back right at the height of the strap waistband over the right back pocket. In the centre are two horses running away from each other and a pair of jeans connected to them, which according to legend was not torn by the horses. Among them is the patent notice of 1873 as well as the model type and size (Waist and Length).

Levis Tab (Flag)

An original Levi’s jeans can be seen on the Levis Red-Tab. This red flag (Tab Device®) is sewn on the right back pocket of a real Levi’s jeans as well as Levi’s denim jackets. In addition to the red Levis tab, the Levis flag is also available in orange, construction, silver and black. By the way, some flags do not bear the Levis lettering, but only the copyright symbol. This is normal and not a feature of a forgery.

Another Of Levi’s hallmarks — and a top way to tell fake vs genuine Levi’s jeans — is the Arcuate Stitching Design®. This is the double arch, which symbolizes the wings of a bird. It consists of two seams that run parallel to the back pockets of the Levis jeans. The seams must run exactly parallel and form a diamond in the middle.


Fake Levi’s jeans can be seen above all by their worse material. Check the fabric of the jeans. The material of fakes is usually thinner than that of original jeans. In addition, the denim fabric quality is poorer, so Levis fakes can feel a bit rough.

Colour of the fabric

Another feature that helps to distinguish counterfeits from the original is the color of the fabric. The jeans should not stain when wearing, this usually only makes cheap counterfeits. In addition, the Levi’s jeans on the inside are usually lighter than on the outside. This is the result of the weaving technique of denim. If the colour of the trousers bleaches out after a few washcycles, this can also be an indication of a cheap plagiarism.

The price

An original Levi’s jeans cost around $90 at least. Don’t be seduced by fake shops with cheap deals. If all jeans of a shop are reduced by 40% or more, this indicates a fake shop. To be sure, check if your shop is a fake shop or buy Levi’s Jeans from authorized Levi’s dealers.

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