How to increase reviews for your business: 5 strategies

business reviews

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This guide outlines five key strategies to increase the number of clients who give you business reviews — and good ones!

Online business reviews are one of the most important factors in consumer decisions. Over the past few decades, our reliance on the internet has grown, and it’s become a big fixture in our lives. Most people today have access to the internet, which they use for everything from news and entertainment to finding out which product to buy. Businesses are increasingly reliant on online traffic, and most online users also review businesses, products and services that they use.

Why business reviews are important

An online business review gives consumers the chance to share how they feel about a company, offering up their experience with the brand. This is a good way for consumers to feel heard and also provides companies with feedback to help them improve. Secondly, online reviews are also used by consumers to find the best business for them. A person who’s looking to buy a new pair of shoes will usually check reviews from other customers before purchasing. 

5 ways to increase business reviews

Thanks to how useful they are, online business reviews have become incredibly important, and new businesses need reviews to show consumers they can be trusted. If you’re looking to increase the reviews of your online store, there are lots of different ways you can go about it. We’ve shared five strategies that you can use to increase business reviews. 

Provide great service

This is a great tip in general, but providing great service will also mean your customers are more likely to leave business reviews. If your service is excellent, your customers won’t be able to wait to leave a brilliant review all about how you helped them and gave them what they were looking for.

The best companies always get large numbers of business reviews as a result, which in turn helps to attract new customers. It can be difficult to maintain excellent service at all times, but you can ensure that your staff are well trained and provide a better service than your competitors.

Ask for business reviews

This one seems very simple, but a lot of businesses fail to get it right. By not asking your customers to leave a review, you’re missing out! Most people will usually forget about leaving business reviews, even if they really loved your company and enjoyed the experience. If you want people to give a review, you’re going to have to ask them. 

Asking can come in the form of a small note included with the product, a phone call or even an email. Just ask how they found the service and let them know they can leave feedback at any time. Some businesses may also incentivise reviews, offering money off their next purchase if they leave business reviews. 

Send follow-up emails

So your customer received your product or used your service, and that’s that. Well, sometimes it can be a good idea to follow up later on down the line. Not everyone will have a good opinion of a product right after buying it. They might not have had the chance to use it yet, or they might still be deciding whether they really like it or not. For this reason, sending an email or message later on can be a good way of securing a review. 

All you need to do is send out a quick email thanking them for their custom and asking if they might want to leave business reviews to provide feedback. You can also ask them to fill out a short survey, helping you improve your business for future customers. 

Be easy to find!

Your business should always be easy to find online, not just to increase the number of customers you get but also to make it easier for them to review you. Make sure you’re listed on several review sites. This makes it simpler for your consumers to locate you and write you a review on their preferred site. 

If you just use Yelp or TripAdvisor, you risk alienating clients who don’t use either of those sites. Other options include Google My Business, Facebook, Foursquare, Trustpilot and more. You should also link to your business reviews sites from a variety of places. Include links on your website and in your email signature so that customers may find them and leave you a review. 

Make the business reviews process easy

As well as being easy to find, you want to make it as easy as possible for your customers to review your business. Customers aren’t going to jump through lots of hoops just to do you a favour. Reviewing needs to be fast, simple and fun. The best way to do this is by helping customers formulate their reviews. When you send out a follow-up email, you can ask them specific questions for business reviews.

Types of questions you can ask include, how was the overall experience, did the product/service solve their problem, have they had any issues at all, would they come back and was the customer service helpful? All of these questions will provide your business with better feedback and help customers determine if your company is right for them. 


Studies show the increasing importance of business reviews. According to data from the E-commerce Quality Index (EQI), 2020 had a big leap in relation to online information. The study, conducted by Lett, found that between 2019 and 2020, the number of products rated by consumers online increased by more than 100%. Regarding the comments that consumers write on the pages of e-commerce products, the percentage was even higher, 140%.

In addition to the number of ratings and comments on the product pages, EQI also assessed the number of images on the product page, the size of the item descriptions, and the ease of finding merchandise by title or category. The combination of the five attributes generated the average e-commerce index. The result is 43.26 points, on a scale of 0-100. EQI recommends a score of at least 60 points to represent a good online shopping experience.

However, even though e-commerce scores were below expectations, according to the survey’s assessment, a great evolution can be seen between the 2020 EQI index and the previous year. In 2019, the average of websiteswas 30 points. In just one year, e-commerce grew by 8%.

Another positive indicator shown by the survey is related to images on product pages. In 2019, the average number of photos per merchandise was 2.65, while this year it is more than 3 per item. Therefore, a growth of more than 16% compared to the average number of images per product.