Business, Fashion/Style

How to do visual merchandising for small fashion brands

visual merchandising for small fashion brands (1)

Outlines the top strategies to do visual merchandising for small fashion brands, allowing them to compete against the giants.

Find more business guides, tips and advice
Find more fashion guides, tips and advice

Fashion is all about visual appeal, so merchandising your stock well is extremely important in the fashion industry. Finding effective tactics that will incorporate a number of different elements is absolutely crucial when it comes to increasing and maintaining sales. It will also play a part in creating your brand identity. No matter the size of your fashion brand, visual merchandising is essential.

Visual merchandising for small fashion brands: top strategies

However, if you have a smaller brand, you will need to work extra hard to make your clothing stand out. There is so much competition out there, so you will need to work harder to entice customers and meet your targets. To help you, here are some tips on how to do visual merchandising for small fashion brands.

First Impressions Count

First impressions really do count. Before you start to entice people inside your store, you will need to make it noticeable. This is why entrances and window displays count. You should look for a building with adequate display space and natural light, so your store front is beautifully illuminated. Next, you will need to invest in enough quality mannequins for use in window displays to show off the products.

Comprehensive Layout Plans

Next, you will need to create a comprehensive layout plan from the inside. This will involve the window display, plus every other area of the store, from each individual selection of clothing, to the building’s architectural aspects. Your layout will help customers to make a quick decision on whether they like your products. It can also be used to influence customer movements and reduce overcrowding.

A Welcoming Atmosphere

A welcoming atmosphere will work on a more subconscious level. It is required to make customers feel comfortable in your store and entice people to come in and make a purchase. If you are successful, then it will make people feel in a better mood and they will want to spend more time in your store. You can achieve this by playing music that suits your store and by creating a lovely aroma for shoppers.

Be Trend Conscious

If you don’t keep your store up to date with the latest fashion trends, then your visual merchandising will fail. Being fashion conscious and using your initiative to predict future changes in fashion, and using this to dress up your mannequins, is a fun part of the job and will draw people’s attention to the store and clothing on offer. Remember, it is common for past trends to come back with a new twist.

Raise Brand Awareness

One of the biggest aims you should have is to create a brand image that sticks in the minds of your customers, as well as anyone who has heard of your fashion brand. This will be your global identity, so it is important that you form the right feeling and style from the start. This includes logos, slogans, signs and establishing a store theme. You should consider a limited color palette to reduce distraction.

Use Social Media

These days, visual merchandising can go further than just the store. Using social media to raise brand awareness and build a strong brand image is highly advised, as it has an unlimited reach and it can help you to prove the capabilities of your small fashion brand. By using social media to incorporate different elements into your visual merchandising correctly, you will increase and maintain your sales.

Understanding the fashion industry, your target audience, and what your customers want will help you to visually merchandise your fashion brand successfully. It will require research and planning, but once you incorporate all of the different elements, you will create a brand identity and increase your sales.