What is the best way to improve online retail marketing? There is not one way but 3 strategies that will improve marketing for any online retail brand.
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No question about it: e-commerce is booming. But online business for retailers is still not a sure-fire success. On the contrary. After all, there are not only many potential customers on the internet today, but also numerous online shops. Consumers can therefore choose from countless offers, for retailers the competition is just a click away. In order to assert yourself against the competition and tempt customers to buy, online retailers should therefore pay attention to the following three points when it comes to shop marketing!
Who does what in online and multichannel trading? Which trends are important? And which business models are changing interactive trading sustainably?
3 key strategies to improve online retail marketing
Develop a clear shop profile
Customers should be able to see straight away what an offer a dealer offers and what a company stands for. That may sound banal at first. In practice, however, retailers repeatedly fail to get their offer straight to the point. To sharpen their shop profile, retailers must first be able to describe their offer in one sentence.
An example would be:
“Only we sell our own textiles from our fashion brand Chic in New York, which is also made from sustainable materials and is still affordable.”
So you could derive a shop profile like:
“Chic: Exclusive. Sustainable. Affordable”.
This makes it clear what the retailer stands for and how it differs from the competition, which may not carry the “Chic” brand or offers similar items at a higher price.
Translate features into added value
Let’s stick to the example. Sustainably produced fashion is initially not a clear advantage for the customer who speaks for a purchase. Because for the customer it is primarily decisive what he gets for himself an advantage through a purchase – and not how the production works. To make an advantage clear to customers, retailers must therefore translate the properties of an item into added value. In the case of fashion, it could be an advantage that the goods are less polluted than other clothing due to the ecological production, for example.
Help customers make the purchase decision
Let us assume that the customer is convinced of an online shop and is also interested in an article. Then it’s all about getting a degree and selling the goods. In order to increase the buying pressure, there are some measures in terms of shop marketing.
For example, retailers can also market a product as a “bestseller” when an item is in particularly high demand. Or refer to satisfied customers who have already bought the item. This is possible, for example, with testimonials or the reference to good customer reviews. Because with such a “social proof” you show in the online shop that an item is also popular with other customers — and thus makes it easier for customers to make a purchase decision.
