Business bios are key. They are the king in a deck of cards and the queen on a chessboard. They. Are. Key. That’s why you need to think about what you say about yourself — it is crucial to make the right impression when you write a business bio.
People — employers, clients and networking contacts — are all increasingly looking at your online profile. That’s why it is important for you to think of your bio like it’s the new first impression.
So whether it’s on your own website, your company website, or something like your LinkedIn profile… when it comes to your bio, don’t just dash one off like it’s a chore you want to get rid of. Think of how you can write a really good one that will knock people’s socks off and make them want to meet you.
Tips to write a business bio that impresses
1. Start with your name and role
Starting your bio with your name and role is the best way to tell people who you are and what you do. It sounds like a given, but you’d be surprised how many people start with something else — that loses the reader on the first sentence.
2. Identify your purpose
Identifying your purpose — what kind of person you are and what your priorities are– is important. It is a statement about what your career goals are and how you see yourself.
Plus, it is one of the best ways potential headhunters, clients and new contacts can get a sense of your professional profile.
3. Tell a story
In your bio, you want to convey who you are, what you do—in your free time and professionally— and what you have done, all mixed in with a bit of personality (yours … don’t fake it). To do this well, don’t make it sound like your resume where it’s just a list of your education, work experience and skills.
A good bio tells a story about you and should go into more detail about your career and business history, projects you’ve worked on, how you learned your skills and have applied them for achieve success in jobs and projects.
4. Keep the focus on yourself
Yes, this one may make you seem self-absorbed, but then that’s what bios are about. Focusing your bio on yourself is not a bad thing because it is expected, should tell people about you and, to be honest, everyone does it.
5. Outline your most important accomplishments
This shows others what you are capable of and what you consider to be the highlights of your career. Doing this can also be a great predictor of the kind of work you can do in the future and how you’ll apply your skills and knowledge in new positions and on future projects.
6. Don’t say what you think people want to hear
Bios shouldn’t be boring. They should be interesting, full of zest and not full of stock standard answers about what you think people want to hear.
They are, after all, about you and what you’ve done in your career— and people want to hear about it. So don’t shy away from letting them know what you did, how you did it and who you are.
7. Write for the real audience
You should always write your bio for your real audience. And if you’re wondering who that should be, I’ll tell you. They are the people you want to work for, the people you want as clients and the people you want to make contact with.
So before you write your bio, think about who you need to impress and get the attention of.
8. Keep your bio up-to-date
Keeping your bio up-to-date is as important as making it a good one. If you keep using an outdated one, no one will know what you’re up to and will think you haven’t accomplished anything or have no ambition.
So when you write a business bio, think of creating it and updating it like it’s an old school Twitter — in that it tells readers what you are up to and all the new, great things you are doing.