Business, Career

How to build remote team culture

build a remote team culture

What are the best ways to build a remote team culture? Our guide outlines the 5 key strategies to strengthen remote work culture in a team.

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The corona virus has mixed up a lot – including the world of work. So now we need a sensible work culture at home too. But how can you establish this and why is a form of work culture in the home office so important?

Both the informal regular exchange at the coffee machine or in the kitchen, as well as the neat small talk in the hallway and the common after-work beer with colleagues. All of these are desirable and embodied components of the lively work culture and unfortunately also all victims of the measures to contain the corona pandemic. Because if you sit alone in the home office, you cannot maintain a communicative culture. But is that true?

The magazine Forbes reported on a study by the video conference provider Zoom, according to which it is not so important for a functioning work culture that all employees are in the same place: “We must not forget that staying in the same building has no connection guaranteed between the employees. “

It is quite possible to feel lonely and isolated in an office tower with hundreds or even thousands of colleagues. On the other hand, it is also not unusual to feel well connected and accepted without having met your team personally. This is where the work culture comes into play: Employees are happier when they are committed and well integrated into the team. What would be good in itself is surpassed by the fact that satisfied employees are also more productive.

According to the Zoom study, it is essential to avoid the isolation just mentioned. The key to this is a lived corporate culture that must now be transformed into the digital world. 

Best ways to build a remote team culture

1. Definition of team culture using concrete values

The first step in building a strong culture is to define the vision, mission and core values. Seen in this way, the current pandemic situation is an ideal opportunity to rethink one’s own values ​​and ensure that they fit the brand and give employees orientation.

2. Introduce and observe the corporate culture that is lived through discussions and meetings

All too often the formulated corporate culture remains only letters on a motivation poster and is hardly noticed or implemented in everyday work. Here the team leaders are asked to introduce the new culture, to live it and to stand for it. 

All team members must be included in an appreciative way. It is very important for success that the right questions are asked and that human behavior in virtual space is understood. Regardless of whether it is about video conferences or phone calls.

3. Managers must exude trust and encourage employees

The leadership is redefined in the virtual space. It can no longer just be about monitoring productivity, in the future managers must focus on the results and support productivity through trust, open communication and clearly expressed expectations. Ideally, supervisors give each individual more freedom and responsibility with the aim of working in a more structured manner. 

At the same time, the department heads are working to increase the success and development of the department. In this way, more trust is placed in the employees and more creative freedom is left – which increases motivation in the long term.

4. The virtual workplace also needs space for exchange

Even if the employees are in the home office, you still need a place where they can meet and exchange ideas. In the current situation, such places are particularly important so that the isolation of individuals can be prevented. Therefore, when developing a strategy for virtual workplaces with the corresponding software and processes, it is important to create digital “places” that are just as accessible from the office as from home or from a mobile office.

5. Regular review

A corporate culture will only establish itself if it is demanded and checked by the superiors in addition to the example. If the employees then contribute ideas and ideas on their own initiative, then everything has been done correctly.