Who wouldn’t like to witness rapid growth in sales? However, achieving the ultimate goal wouldn’t be that easy. For instance, ringless voicemail for business alone can make or break the image of your business instantly.
Therefore, it would be better to comprehend the idea of appropriate implementations of business tools and tactics first. Along with other tools, ringless voicemail would affect your sales as well. How? You may ask.
Fine, we have summarized some viable tactics, facts, and outcomes that you will find workable. We recommend reading the entire guidelines for the sake of better understanding. In the end, you will be able to understand the effects and best practices of ringless voicemail for business.
What is ringless voicemail for business?
It is a method of delivering pre-recorded messages on someone’s voicemail directly without actually ringing an associated ringtone. It uses direct-to-voicemail technology that delivers the message directly.
On the other hand, whenever and wherever, that recipient can retrieve the voicemail and listen to it. After listening to the message, the recipient decides to either respond to that message or not.
Outbound marketers use this phenomenon and execute the communication with automated voicemail broadcasting systems and tools. Thus, using ringless voicemail tactics, companies can boost their sales and growth rates.
Is it legal to use ringless voicemail for outbound marketing?
Still, the ringless voicemail falls in the grey area. For instance, the Telephone Consumer Protection Act 1991, otherwise known as TCPA 1991, which prohibits the businesses to make automated calls, SMS, voicemails, and faxes, still isn’t that clear about voicemails.
Telephone Consumer Protection Act 1991, doesn’t distinguish between true calls and the voicemail messages that are delivered silently without interrupting the recipients. So, ringless voicemail service providers consider it entirely legal as it doesn’t fall in the category of a “Call.”
In fact, various companies have petitioned to promulgate the exemption of ringless voicemails from the regulations of TCPA. For instance, a petition All About the Message, LLC(AATM) VS FCC declares that the ringless voicemail doesn’t constituent a call subject to TCPA’s regulations and vice versa.
On the other hand, various state authorities have already declared direct voicemail illegal. For example, Florida law has made it clear that unsolicited voicemails are no-no within the state.
Well, it is the actual concern that matters a lot for us. There can be two choices, either you are working in a state with no voicemail regulations promulgated, or a state where it is a bane.
In the case of the first scenario, you can operate and send direct voicemails to the prospects. However, if your state has banned the opportunity, then you should avoid it. Otherwise, you will be penalized.
Some rules to use ringless voicemail for business
So, you have decided to launch a campaign of ringless voicemails. It is effective only when you execute it effectively. Here are a few tips for the sake of better practices:
· Record a natural and trustworthy message
You should record your message instead of relying on prerecorded messages. It will make you sound more natural and believable.
· Use a script for a ringless voicemail recording
Yes, you should use a well-defined and pre-written script. However, adlib a little instead of reading directly from the script. It would make your tone more natural.
· Add a call back number or email address
It is too important to add some call back number or an email. It would be necessary as if the prospect feels interested s/he can contact you easily.
· Observe the DNC directory before broadcasting ringless voicemails
Make sure that you have run your calling list through Do Not Call directory. Though you will not be penalized, yet it would be better to respect the privacy of other people.
What You Shouldn’t Do
Yes, there are some important concerning issues that you must consider before you go for a ringless voicemail campaign. Well, consider the following points:
- Broadcasting messages to the DNC numbers as well.
- Not bothering state laws and regulations.
- Sending voicemails time and again.
- Extreme use of broadcasting.
- Broadcasting long messages.
Why ringless voicemail for business isn’t common
Well, it is a valid question. Mostly telemarketers do not use it due to legal concerns. Though there are no legal limitations, yet legal teams are hesitant in installing a voicemail broadcasting system.
On the other hand, you should keep in mind that the message delivery doesn’t have to do anything with the wireless network and directly delivered in the voice mailbox of the telephone user. Moreover, the recipients have not to pay. Still, legal teams are insecure due to TCPA/FDCPA regulations ambiguity.
It Can Annoy Your Prospects as Well
Though TCPA regulations do not clearly prohibit the use of voicemail marketing, yet you should respect the privacy of individuals. So, do not use it as cold calling and upset your prospects with unwanted solicitation.
Moreover, the phone of the recipient may ring for half the time. Yes, if you hire a cheap service, it will deliver even voicemails with short ringing spans. However, patent service providers would provide excellent service that will prevent the phone from ringing.
Summing up the debate, we would like to add some valuable facts and pints here. Though the voicemail isn’t yet banned or considered nuisance for recipients, yet there is looming fear of restrictions. So, the ringless voicemail is in danger of legal setback.
Moreover, misuse of ringless voicemail is like giving a gun to your child and say “be safe.” However, we would expect some sensible use and legal practicing guidelines in the future. We are a big fan of communication development. Happy calling!